SEO, Purpose and Content Marketing for Solopreneurs with Lauren Gaggioli

Ep. 340: In this conversation, Lauren Gaggioli shares her entrepreneurial journey, discussing her transition from acting to education and, ultimately, to SEO. She emphasizes the importance of finding balance in business and life, the significance of having a purpose beyond just business, and how SEO can be a powerful tool for solopreneurs. Lauren also highlights the need for effective content marketing and the importance of understanding search intent to connect with audiences. The discussion wraps up with practical advice on optimizing websites and leveraging SEO strategies for success.

Connect with Lauren:

https://laurengaggioli.com/

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Continue this conversation on Lauren's podcast, the Digital Entrepreneurs Toolkit: Apple Podcasts or Spotify

Chapters:

00:00 Introduction to Entrepreneurial Worth

00:28 Meet Lauren Gaggioli: From Acting to SEO

01:07 The Importance of Balance and Purpose

01:47 Lauren's Entrepreneurial Journey

05:35 Discovering the Power of SEO

09:14 The Concept of Entrepreneur Enmeshment

11:42 Balancing Business and Personal Life

21:29 Defining and Living Your Purpose

31:02 Introduction to SEO and Organic Content Marketing

32:29 The Power of Google Search

34:07 SEO vs. Social Media

35:36 Leveraging SEO for Solopreneurs

35:48 Keyword Research and Its Importance

37:36 Optimizing Content for SEO

38:11 Creating an Organic Marketing Ecosystem

46:19 SEO Strategies for Specific Products

52:19 Combining Different Offerings on One Website

54:58 Rapid Fire Questions

57:24 Final Thoughts