Wednesday May 15, 2024

#308: Why You Need a Trademark with Andrei Mincov

This week I'm joined by Andrei Mincov for a deep dive into trademarks and intellectual property. Andrei Mincov, founder and CEO of Trademark Factory, shares why trademrarking is important, how to trademark your name, and how trademarking works. Learn the difference between trademarks, copyrights, patents, and trade secrets, and discover actionable steps to effectively protect your brand assets.

You'll learn: 
- How trademarking works
- Why to trademark your brand
- What you can and cannot trademark

- The difference between a trademark and copyright

- The critical difference between TM (trademark) and the R (registered) symbols.

Whether you're an entrepreneur, business owner, or brand strategist, this episode is packed with valuable insights to help you establish and protect your brand. Don't miss out—hit play to learn how to navigate the complex world of trademarks and build a robust, legally-protected brand.

Connect with Andrei and Trademark Factory:

Connect with Teri:

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00:00:00 Introduction to Andrei Mincov

00:08:21 What should you trademark?

00:14:48 What can you trademark?

00:20:01 The trademark process

00:21:55 Legal action for infringement on a trademark

00:25:26 Andrei's story

00:32:44 Flat fee trademark registration

00:35:23 Trademark vs. Copyright

00:39:12 What is a patent?

00:43:43 Protecting trade secrets

00:46:41 Contracts, licensing agreements and assignment agreements

00:49:40 What's the difference between the TM symbol and the R in a circle symbol?

00:54:42 How to differentiate your brand

01:01:13 Rapid Fire Questions

01:06:58 Connect with Andrei 

01:09:33 Conclusion



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